MBP® News
2005.07.20

SNOW BRAND MILK PRODUCTS HONORED WITH IFT'S INDUSTRIAL ACHIEVEMENT AWARD FOR MBP®
Snow Brand Milk Products Co., Ltd., one of the largest dairy companies in Japan, proudly announces that the Institute of Food Technologists (IFT) has bestowed on the company the prestigious 2005 IFT Food Technology Industrial Achievement Award for the R&D, product application, and commercial operations of MBP®. The Award Celebration was held on July 16 in conjunction with the 2005 IFT Annual Meeting in New Orleans.

IFT is one of the world's leading scientific societies, with 27,000 members working in the areas of food science, food technology, and related professions in industry, academia and government. The Food Technology Industrial Achievement Award honors a company or organization for an outstanding development that represents a significant advance in the application of food science and technology to food production. The award has been given to two other Japanese companies (Taiyo Kagaku Co., Ltd. (2000), Calpis Co. Ltd. (2001)) in past years.

We are honored to receive this award and wish to sincerely thank IFT, all who have supported the R&D and distribution of MBP®, and all who have consumed MBP® products.
From the left, Masami Kawanari, Executive Managing Director, Snow Brand, Dr. Herbert Stone, President of IFT, Tadaaki Konose, President, Snow Brand, Shun-ichi Dosako, Director of Technology and Research Institute, Snow Brand
From the left, Masami Kawanari, Executive Managing Director, Snow Brand, Dr. Herbert Stone, President of IFT, Tadaaki Kohnose, President, Snow Brand, Shun-ichi Dosako, Director of Technology and Research Institute, Snow Brand
MBP® Research
We have been studying the relationship between bone and milk for over ten years. Our research bore fruit when the discovery of MBP® was made. MBP®, a natural functional substance found in extremely small amounts in the milk of cows and human beings, has the effect of increasing bone density.
As bones are constructed from living tissue, old bone is constantly being broken down and replaced by new bone. In short, bones are reborn little by little, day after day. Two types of cells are active in the work of bone generation: bone-forming osteoblasts and bone-destroying osteoclasts.
MBP®'s most important characteristics are that it increases the number of bone-forming osteoblast cells and regulates the activity of bone-destroying osteoclast cells. Therefore, MBP® acts directly and indirectly on bone cells to reinforce the bone itself, making it more receptive to calcium while at the same time preventing excessive calcium from being dissolved from the bones.
Its function has been presented at many academic conferences and studies on MBP® have been published in academic journals.
Please visit http://www.snowbrand.co.jp/mbp/english/index.html for further information about MBP®.
 
Our Company
The company was founded based on a strong social mission to contribute to society and to make everyone's life healthier and happier by drawing out the power of "milk." This was, is and will always be the fundamental wish in common and reward for all of us working for Snow Brand.
Capital: 15.9 billion yen
Date of Establishment: June 10, 1950 (originally founded in 1925)
Business: Production and sale of dairy products, fat-based products
Gross Sales: 135,526 million yen (separate account, Mar. 2005 term).
 
MBP® Products
MBP® has been incorporated into a number of our products including cheese, skim milk, and the healthcare product "Mainichi Hone Kea MBP® (Daily Bone Care MBP®)", which was approved as a Food for Specified Health Uses (FOSHU) by Japan's Ministry of Health, Labour & Welfare. And, MBP® also has been used widely in the products made by other companies, for instance, milk, yogurt, and lactic beverages produced in Japan.
 
MBP® Overseas Deployment
Last year, we established a joint venture company "IAS" with Itochu Corporation in order to develop a MBP® licensing business mainly in United States and Europe. We hope that MBP® contributes to the bone health of people all over the world.
MBP® is a registered trademark of Snow Brand Milk Products Co., Ltd. in Japan and U.S.A.
It is the translated version of a website which originally created for use in Japan.
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